PSYTE HD classifies Canadian postal codes and Dissemination Areas into lifestyle groups and mutually exclusive neighborhood types. This dataset is an innovative tool for analyzing markets, gaining market intelligence, and interpreting consumer behavior across the diverse Canadian marketplace


This powerful geodemographic market segmentation represents authoritative snapshots of Canadian neighborhoods. Presented in a state-of-the-art cluster build environment, each major cluster contains subgroups for multiple levels of analysis.


  • Glean insights about current and potential customers
  • Drive successful target marketing campaigns and market potential or site selection studies
  • Capture the complexity of Canadian consumer culture without the need to manipulate hundreds of census variables


PSYTE HD contains the following cluster groups:
  • Metropolitan-Urban Affluent
  • Metropolitan-Urban Comfortable
  • Metropolitan-Urban Mid-scale
  • Metropolitan-Urban Lower Middle
  • Metropolitan-Urban Downscale
  • Suburban-Town Affluent
  • Suburban-Town Comfortable
  • Suburban-Town Mid-Scale
  • Suburban-Town Lower Middle
  • Suburban-Town Downscale
  • Rural-Wilderness Comfortable
  • Rural-Wilderness Downscale


Layers are provided at the following levels:

  • Canada
  • Province
  • Census metropolitan area/census agglomeration (CMA/CA)
  • Census division
  • Census tract
  • Census subdivision
  • Dissemination area (DA)
  • Federal electoral district


Release schedule
Unit of sale
Country, Province

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