Pedestrian Isochrones
Pedestrian Isochrones provides information about travel, walking time and distance from more than 174 million Point of Interest locations in over 175 countries. They can be used to develop a unique understanding of each POI, enhance user location history analysis and identify brand affinity, behavioral, demographic and geographic characteristics.
These pedestrian isochrones are available in 1-, 5-, 10-, and 20-minute intervals to provide a travel time geofence around each business location. These geofences enable users to identify when potential customers are within a specific area for mobile marketing uses, and to identify venues within user travel time preferences in search and recommend applications.
Benefits
- Supports a thorough review of business information, from analysis to action
- Provides a comprehensive spatial database of travel time polygons for over 174 million businesses of all sizes, in more than 175 countries, and from a wide variety of industries
- Enables geofencing operations on all POIs
- Allows users to quickly identify marketing opportunities using real-time consumer locations
- Enables organizations to build more effective marketing and sales strategies and assign more balanced sales territories
Features
- Includes over 174 million POIs in more than 175 countries and territories, including approximately 24 million in the US.
- 1-, 5-, 10-, and 20-minute isochrones support a variety of realistic travel time needs.
- Individual IDs ensure that the right POI is identified when a geofence alert is activated.
- Isochrone IDs are persistent across releases, only changing when removed or replaced.
- Pedestrian isochrones are created using routing software components and data enhanced with TomTom speed profiles.
- Isochrones are updated monthly and are available for the following datasets:
- World Premium Points of Interest
- World Premium Points of Interest Plus USA
- World Premium Points of Interest - Consumer
- World Premium Points of Interest Plus USA - Consumer
Details
To create an easy linkage, the data is delivered in pipe delimited text files, one for each time division. Each file contains an ID link to the POI table and the Isochrone polygon geometry in WKT format.