Lifestyles
Develop a more complete picture of an individual by understanding them as a consumer. With our multi-sourced consumer survey data you will discover all you need to know about the interests of your customers - what they watch, read, participate in and where they travel during their spare time.
Features
- Extensive attribution related to ownership, collectibles, diet, hobbies, travel, sports, reading, purchases, music and more
- Lifestyle categories allow for easy audience segmentation
Benefits
- Enhance your data to more effectively serve your customers
- Create lookalike profiles to cross-sell and up-sell existing customers
- Personalize your products, services, and marketing strategies
- Improve segmentation, lead scoring, and dynamic content
- Optimize your spend for maximum ROI
Specifications
Coverage
United States
Release schedule
Monthly, Quarterly
Unit of sale
Per matched record or as a custom data extract