PSYTE HD
PSYTE HD classifies Canadian postal codes and Dissemination Areas into lifestyle groups and mutually exclusive neighborhood types. This dataset is an innovative tool for analyzing markets, gaining market intelligence, and interpreting consumer behavior across the diverse Canadian marketplace
Built on the Canadian Census base and third party data, this powerful geodemographic market segmentation represents authoritative snapshots of Canadian neighborhoods. Presented in a state-of-the-art cluster build environment, each major cluster contains sub groups.
Benefits
- Glean insights about current and potential customers
- Drive successful target marketing campaigns, market potential and site selection studies
- Capture the complexity of Canadian consumer culture without the need to manipulate hundreds of census variables
Features
PSYTE HD cluster major groups:
- Metropolitan-Urban Affluent
- Metropolitan-Urban Comfortable
- Metropolitan-Urban Mid-scale
- Metropolitan-Urban Lower Middle
- Metropolitan-Urban Downscale
- Suburban-Town Affluent
- Suburban-Town Comfortable
- Suburban-Town Mid-Scale
- Suburban-Town Lower Middle
- Suburban-Town Downscale
- Rural-Wilderness Comfortable
- Rural-Wilderness Downscale
Details
Layers are provided at the following levels:
- Canada
- Province
- Census Metropolitan Area/Census Agglomeration (CMA/CA)
- Census Division
- Census Tract
- Census Subdivision
- Dissemination Area (DA)
- Federal Electoral District
Specifications
Coverage
Canada
Release schedule
Annually
Unit of sale
Country, Province